
New Zealand Supermarkets that offer fast made-to-order products (like deli sandwiches, hot meals, salads, sushi, smoothies, or coffee) gain several big benefits by using self-service kiosks. Host supermarket partners are realising these benefits and here's how:
1. Faster Ordering & Reduced Queues
- Customers can browse the menu, customise their order, and pay at the kiosk without waiting for a staff member to take the order.
- This spreads out demand and reduces peak-time bottlenecks at deli counters or hot food sections.
2. Increased Order Value (Upselling & Cross-selling)
- Kiosks can suggest add-ons (“Would you like extra cheese?” / “Make it a combo with a drink and chips?”) every time, without the hesitation a staff member might have.
- Data shows kiosks often lift average order value by 15–30% because customers are more likely to say yes to upsells on a screen.
3. Improved Accuracy
- Customers input their own choices (bread type, toppings, sides, spice level, etc.), which cuts down on mistakes.
- Orders go straight to the kitchen or prep station, reducing miscommunication between staff and customers.
4. Labor Efficiency & Lower Costs
- Staff spend less time taking orders and more time preparing food.
- Fewer front-line staff are needed during peak hours, which helps manage wage costs.
5. Customer Experience
- Some shoppers prefer the privacy and control of ordering at a kiosk, especially when customising food.
- Multilingual options can make ordering easier for non-native speakers.
- Loyalty integration (scan membership, redeem rewards, see personalised offers) makes the process smoother.
6. Data & Insights
- Kiosks track customer choices, peak order times, and trending menu items.
- Supermarkets can use this data for better stock planning, reducing waste, and personalising offers.
7. Consistency & Branding
- Menus are displayed consistently, with high-quality images and clear pricing.
- Seasonal promotions or new product launches can be pushed instantly to every kiosk.
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